Good advice for start ups
Let me start by stating the obvious: humans are irrational.
Let me give just one illustration of our irrationality. Climbing. Why do we climb? Some mountains have picturesque and pleasant landscapes, forests or flowery fields. Some happen to have spectacular views from top when weather conditions allow. Apart from those few – and they are in relative minority – serious mountain climbing (anything above 4,000m and even many lesser ones) implies significant effort and investment; rewards, i.e. the usual goals of reaching the top and view from the top, are usually less than what we expect.
How do I know? I climbed a number of peaks in European Alps including the highest one in mainland Europe, Mont-Blanc. And only few weeks ago, I came back from Tanzania, where I climbed Kilimanjaro.
Kilimanjaro, consisting of three volcanic cones, is the highest mountain in Africa and the tallest freestanding mountain in the…
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