Steve Jobs Inspirational Quotes

I was lucky enough to be contacted by Agate Publishing to tell me a about a book titled “I, Steve” – Edited by George Beahm.  It is all about listing Steve Jobs own words in different occasions.  They compiled his quotations on Branding, Recruiting, Being The Best, Focus, Decision making, Death, Employee Potential, Excellence, Focus, Grace Under Pressure, Inspiration, Strategy, Success,…..and many other topics on different events. There is also a section at the end stating all milestones in his life from the year he was born 1955 until 2011.

I think it is a good idea to compile Steve’s words to keep remembering and learning from them.


The book is due to be released by November 21 and I was lucky to receive an advance reader copy.  I will list here a couple of Steve Jobs’ great quotations as mentioned in the book.

Everything he says shows how a great leader he was, if he really practiced what he preached.

Reprinted with permission from the forthcoming I, Steve: Steve Jobs In His Own Words, edited by George Beahm, Agate B2, November 2011.




1- About Employees:

All we are is our ideas, or people. That’s what keeps us going to work in the morning, to hang around these great bright people. I’ve always thought that recruiting is the heart and soul of what we do.

2- Being The Best

We’re not going to be the first to this party, but we’re going to be the best.

3- Beyond Recruiting:

It’s not just recruiting. After recruiting, it’s building an environment that makes people feel they are surrounded by equally talented people and their work is bigger than they are. The feeling that the work will have tremendous influence and is part of a strong, clear vision—all those things. Recruiting usually requires more than you alone can do, so I’ve found that collaborative recruiting and having a culture that recruits the “A” players is the best way. Any interviewee will speak with at least a dozen people in several areas of this
company, not just those in the area that he would work in. That way a lot of your “A” employees get broad exposure to the company, and—by having a company culture that supports them if they feel strongly enough—the current employees can veto a candidate.

4- Inspiration

As you’ve pointed out I’ve helped with more computers in more schools than anybody else in the world and I’m absolutely convinced that is by no means the most important thing. The most important thing is a person. A person who incites and feeds your curiosity; and machines cannot do that in the same way that people can.

5- Teamwork

In our business, one person can’t do anything anymore. You create a team of people around you. You have a responsibility of integrity of work to that team. Everybody does try to turn out the best work that they can.

6- Dent in the Universe

Being the richest man in the cemetery doesn’t matter to me.… Going to bed at night saying we’ve done something wonderful—that’s what matters to me


You’ll enjoy reading Steve’s so many quotes on different occasions but most importantly we have to learn from them.  A true leader creates leaders and it is obvious from his beliefs in recruitment, inspiration and motivation that he was keen on creating leaders and that he never did anything to be one of the crowd but rather to be the best.

I hope CEOs, HR managers, Chiefs and all decision makers realize the importance of “People”.  If you read Steve’s different quotes you’ll find him always stressing on the “People” factor.  Choose the right people and then inspire and motivate and you’ll get the best out of them and hence achieve your goals.

Unfortunately a lot of managers still believe that bossing around is the right way to get things done.  Some people take the recruitment process lightly or hire only by credentials.  Those forget that you have to choose the person who can culturally fit in your organization if you want to excel.

Now it is clearer why Apple Excelled!


It is all about Customer Experience

Start and end with the customer in mind!! for any organization to flourish they have to realize that it is all about customer experience. Make sure your customer experience is superior, is something to remember long after he is served.  This is the only way you will succeed and make sure your customer will recommend you to others.


Comparing Starbucks and The coffee Bean and Tea Leaf in Egypt in that matter I see that Starbucks understands very well the importance of customer experience while The Coffee Bean completely misses the point!


Starbucks beats everyone in opening really early at 8:00AM ..People can enjoy their coffee before going to work while all other cafes are still sleeping.  When they open at 8:00 they are ready to serve, you’ll never hear things like sorry we are still preparing, we are still brewing, we are still cleaning….nothing of such nonsense. They are open, fresh, ready to serve as great as usual.  Their staff are energetic and ready to serve…their food and beverages are ready and fresh…everything is perfect for a good morning cup of coffee.  You get in and out in no time happily served, no delays and no annoying experience.

The coffee Bean on the other hand made me regret choosing them to have breakfast yesterday.  I am on vacation and I went with my husband to enjoy a breakfast out.  we went to Tivoli Dome and found Starbucks crowded so I thought I’d go to The Coffee bean to enjoy a calm place …And what a bad choice it was.  They had their doors open claiming they are ready to serve but they were still cleaning, still putting their supplies in place ..the staff are not doing anything expect smile at you and keep you wondering “What is the meaning of this ridiculousness smile if you’re not serving”.  I ordered and waited 50 minutes until served!! Another man came in and no one cared to go and serve him until he complained and said “Can I at least have a menu?”

They have a very strong edge they are wasting which is having breakfast food that no other cafe has, including Starbucks.  They have different types of egg dishes and sandwiches so they are perfect to serve breakfast but to wait 50 minutes to be served!!!! and that is not all.  When we complained that we’ve been waiting for too long we got this look of “why are so annoying what if you had to wait!!!” and when the girl brought us the food finally she said sorry the chef is not here and I had to cook it myself!!

I got my eggs cold and not tasty and a couple of hours later both me and my husband had diarrhea so there must have been something not clean in the food.

The ironic thing is a couple of days earlier I was wondering why The Coffee Bean and Tea Leaf is not successful in Egypt, they had their City Stars branch shut down and their Branch at The Platform on the North Coast also shut down.  I went there before and enjoyed their drinks but not early in the morning and was wondering what is not making them succeed.  Now I know obviously they have a very weak management.  It is so obvious that the company has no clear strategy that is well communicated to the staff.  So they start serving whenever they wish and the chef decides to come in late, and cleanliness has no standards….They don’t even know how to apologize to an unhappy customer.

Although Starbucks had a very fierce campaign against them in Egypt and a lot of people decided to boycott it because according to the story they are Israelis and they they take their income to support the Israeli practices against Palestinians, they are still always crowded and people enjoy their drinks.  This is a strong proof that when a customer enjoys his experience at a place he will keep going no matter what.

A remarkable, different, enjoyable experience is what every customer is looking for when dealing with any organization…if you want to succeed make sure you offer such an experience.