I was lucky enough to be contacted by Agate Publishing to tell me a about a book titled “I, Steve” – Edited by George Beahm. It is all about listing Steve Jobs own words in different occasions. They compiled his quotations on Branding, Recruiting, Being The Best, Focus, Decision making, Death, Employee Potential, Excellence, Focus, Grace Under Pressure, Inspiration, Strategy, Success,…..and many other topics on different events. There is also a section at the end stating all milestones in his life from the year he was born 1955 until 2011.
I think it is a good idea to compile Steve’s words to keep remembering and learning from them.
The book is due to be released by November 21 and I was lucky to receive an advance reader copy. I will list here a couple of Steve Jobs’ great quotations as mentioned in the book.
Everything he says shows how a great leader he was, if he really practiced what he preached.
Reprinted with permission from the forthcoming I, Steve: Steve Jobs In His Own Words, edited by George Beahm, Agate B2, November 2011.
1- About Employees:
All we are is our ideas, or people. That’s what keeps us going to work in the morning, to hang around these great bright people. I’ve always thought that recruiting is the heart and soul of what we do.
2- Being The Best
We’re not going to be the first to this party, but we’re going to be the best.
3- Beyond Recruiting:
It’s not just recruiting. After recruiting, it’s building an environment that makes people feel they are surrounded by equally talented people and their work is bigger than they are. The feeling that the work will have tremendous influence and is part of a strong, clear vision—all those things. Recruiting usually requires more than you alone can do, so I’ve found that collaborative recruiting and having a culture that recruits the “A” players is the best way. Any interviewee will speak with at least a dozen people in several areas of this
company, not just those in the area that he would work in. That way a lot of your “A” employees get broad exposure to the company, and—by having a company culture that supports them if they feel strongly enough—the current employees can veto a candidate.
As you’ve pointed out I’ve helped with more computers in more schools than anybody else in the world and I’m absolutely convinced that is by no means the most important thing. The most important thing is a person. A person who incites and feeds your curiosity; and machines cannot do that in the same way that people can.
In our business, one person can’t do anything anymore. You create a team of people around you. You have a responsibility of integrity of work to that team. Everybody does try to turn out the best work that they can.
6- Dent in the Universe
Being the richest man in the cemetery doesn’t matter to me.… Going to bed at night saying we’ve done something wonderful—that’s what matters to me
You’ll enjoy reading Steve’s so many quotes on different occasions but most importantly we have to learn from them. A true leader creates leaders and it is obvious from his beliefs in recruitment, inspiration and motivation that he was keen on creating leaders and that he never did anything to be one of the crowd but rather to be the best.
I hope CEOs, HR managers, Chiefs and all decision makers realize the importance of “People”. If you read Steve’s different quotes you’ll find him always stressing on the “People” factor. Choose the right people and then inspire and motivate and you’ll get the best out of them and hence achieve your goals.
Unfortunately a lot of managers still believe that bossing around is the right way to get things done. Some people take the recruitment process lightly or hire only by credentials. Those forget that you have to choose the person who can culturally fit in your organization if you want to excel.
Now it is clearer why Apple Excelled!