Our Brand is Crisis!

Managing by Crisis OR Crisis Management?? Which is good practice and which is bad!

shocked-man-with-bulging-eyes-15532-23dg.jpgManaging by crisis means that you do not plan well to the extent that you leave unexpected events, problems, interruptions and emergencies dictate your priorities and actions.  You do not think or plan ahead, but instead you wait for the problem to happen and then think of how to tackle and resolve it.  Some managers actually make crisis their routine instead of the exception. 

Crisis management on the other hand is the effective way of planning ahead for possible problems that might occur and how to deal with them if they do.  It is a crucial skill for effective managers to be able to plan ahead for possible unplanned events.  Not only that but even if something totally unplanned and unexpected happened how to effectively deal with it. 

To avoid managing by crisis you need to:global-common-330x220-ents-snapshots-disk05-105-man-in-charcoal-suit-relaxed.jpg

  1. Plan, Plan and Plan…Think deeply and plan effectively to be able to predict all possible problems that could happen and be prepared to deal with them if they do.
  2. Time plan well your teams’ schedules and balance the load.  Overloaded employees constantly create unexpected problems.
  3. Differentiate between a small issue that can be resolved quickly and a real crisis that needs attention and handling.  Do not waste your time on small issues.
  4. Know that when management by crisis becomes your routine and not an exception then there is a more fundamental issue that you have to deal with that is causing all these problems.  You must be doing something really wrong to have a crisis everyday.  “Do not just treat the symptoms, treat the underlying disease and prevent it from recurring”
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Boring Technical Presentations… Not True!

People usually tend to believe that technical presentations have to be boring. They are too detailed, too technical and need all the listeners to be from the field to be able to understand it. Well, not necessarily true! It really depends on the speaker.

If you want to attract your audience and you know they come from different backgrounds and that not all of them are technical, here is what you need to do to make sure you don’t loose them:

  • Never use field jargon and acronyms:

If you think you have to, then you have to explain it first and then use it throughout the presentation. It would not hurt as well if you remind your audience of its meaning in the middle of the presentation just in case someone came in late

  • Help your audience understand what you are talking about.

In your introduction explain clearly what you will talk about, introduce the issue properly and brief them on the content of your presentation. Go step by step to make them able to follow you through. The better you introduce your topic the higher your chance your audience will not slip away from you in the middle of the presentation. It is really annoying to attend a presentation and time passes and you feel confused or you still can not grasp what we are talking about.

  • Do not include too many technical details.

confused-man-pop016.jpgJust explain enough to deliver your point without getting into too many boring details that can cause your audience to sleep. Do not drift away in too many technical details and forget the main aim of your presentation. Most probably you are trying to sell a new idea or introduce a new tool or system or promote a new way of working, not teaching a technical course to technical students. If you are explaining in details how something works and how to program it then you must have technical only audience.

  • Provide hand-outs if possible that are very simple and can act as a guide for the audience throughout the presentation.


  • Whenever possible provide real life examples that will help make the idea closer to human minds.


  • Visual help is the best tool you can use.

Use graphs, pictures, maps, charts and anything that would visually present the idea to the audience. The less the text and the more the pictures the better your idea will pass through. And the more confident you are that your audience will remember what you were talking about after they leave.

  • In your conclusion wrap up by repeating the key points you mentioned and emphasize on the main theme or aim of your presentation.

Make sure no one leaves your presentation saying: “Why did I attend? What did he want to say?”